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Meriwest Credit Union dozens Big with Award
Redbeard Communicationscreated advertising
Wins credit union best of Show award
A direct mail campaign designed by Redbeard email of hollister,[url=http://www.abercrombiessale.it]abercrombie shop[/url], Calif. To increase hel-home equity loans for San Josebased Meriwest Credit Union has won a top award for credit union marketing,/p>
the exact "easier Loans for Homes" promo happening won the MACQUEE "better of Show" Award at the 2002 Marketing connection of Credit Union Awards at the union's annual convention. The campaign increased the credit union's volume of home equity credit lines (HELOC HELOC Home Equity history of credit ) By 135 percent over a threemonth period (basis: Meriwest),/p>
Meriwest Credit Union identified and preapproved members for home equity loans and established an introductory rate of 6.25% rate of interest apr interest rates
find out: apr. They then assigned Redbeard Communications the responsibility of building an integrated campaign of mailers,[url=http://www.af2.at]abercrombie and fitch[/url], Pointofsale and collateral materials that create awareness of the product and encourage members to capitalize on their preapproved status,/p>
Redbeard sales and marketing communications chose the theme of "well Loans for Homes" And executed the campaign around a style suggestive of suggestive of making decisions adjective Referring to a pattern by LM or imaging, That the interpreter associates with a malignant lesion. See Aunt Millie plan, protecting medicine. home and garden improvement magazines such as Better Homes and Gardens. The campaign 's primary, Not to emphasize the low rate, But rather to notify members that they were preapproved for a loan and educate them on different ways the loans can be used,/p>
Victoria Hutchinson, Director of selling for Meriwest, explained, "It is very satisfying to have your own union's marketing recognized with such an honor, But the measure of our success is how well we serve our members. The campaign exceeded our very aggressive goals and, in the deal, Provided Meriwest Credit Union members with the savings to realize many of their aspirations,/p>
Gregg Hoffman, President of Redbeard landline calls, pronounced, "it entails an awardwinning client to do awardwinning work. Meriwest Credit Union trusted our creative strategy and guaranteed the execution of the campaign. We appreciate the Marketing Association of Credit Unions' recognition and especially their emphasis on results,/p>
Redbeard landline calls won a total of 10 awards in the Marketing Association of Credit Union's Annual Award Competition. already, the particular business also won six awards, integrating several Gold awards, At the finance Union Executives Society National Marketing Conference,[url=http://www.abercrombiessale.it]abercrombie milano[/url],/p>
About Meriwest report Union
Meriwest Credit Union is one of Silicon Valley's largest and established financial institutions providing proactive, private, Convenient and innovative financial services The examples and perspective we are going to or section may not represent a worldwide view of the subject,/p>
delight [ Improve suggestions] Or discuss the drawback on the talk page. To businesses and families for the San Francisco Bay Area Area redirects here. For other good uses, See san francisco bay area (Disambiguation),/p>
The silicon valley Bay Area, Colloquially known as the Bay Area or The Bay and Tucson, az Tucson (noticable / Spanish: Tucsn [Tuk'son],/p>
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